Summary
This is a project, that I realised, had a tremendous impact on the lives of many people suffering from heart failure condition. I started on this product when the clinical trial was going on with an MVP. However, it came to my notice and which was by and large agreed by the management that there was a disconnect in the intended use and how the users were actually using/understanding the product. As the sole designer working in the team, my role has been to connect the dots & make sense out of a multitude of features that had already been developed (without proper design guidance early on ), which I admit is tougher than designing a product from scratch.
Result
With proper design intervention, the project is launched commercially, and well received by the onboarded users. This product is still in improvement phase, with further business expansion planned across multiple geographies.
My role
Design research, Product study, Branding, Visual design, Interaction design
Year
2024


Branding
The word 'Keebo' means hope in Japanese. Logo was created keeping the essence and function of the product in mind, an amalgamation of the heart and the life saving drugs, used to treat heart failure condition.


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