Insta Echo is a sophisticated tool that is in its growth stage. I joined the journey at a phase where they were transitioning from offering this as a service to selling the platform as a whole product to a wider global market. Currently, the product is used by echo technicians located in limited geographies. And the business goal from now on is to sell this platform to more hospitals, and other cardiac care providers, globally. That means new users, newer contexts and guidelines.  Being the design lead, my role was to identify and close the existing gaps, optimize the user flow, reduce the time taken for each diagnosis and identify more opportunity areas that we could tap into.