


Summary
The sales executives presented me with an unusual requirement. Although they were already engaged in the business of providing a service for converting legacy technical publications, several clients had hired their own technical writers and expressed interest in purchasing our software through a subscription model. However, the sales team encountered challenges in promoting the tool in its current form and sought my assistance in redesigning and rebranding it.
My role
Design research, Product study, Branding, Visual design, Interaction design
Year
2021




Branding
The logo was intended to capture the essence of the product - to make technical document conversion as easy as a breeze. Starting with the conventional symbolic depictions of a breeze, later transitioning to abstract depictions on the effects of breeze, this logo was finalised.







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